Amethyst is a medium purple like the gemstone. It's precious, spiritual, and beautifully calming.
Named after amethyst gemstones, believed by ancient Greeks to prevent intoxication. The stone represents clarity and calm.
Amethyst is perfect for jewelry brands, spiritual products, and elegant designs. It works well for wellness. Popular for gemstone and healing branding.
153, 102, 204
270°, 50%, 60%
0.25, 0.50, 0.00, 0.20
0.206
Color mixed with white for lighter variations
#9966CC
20% white
#AF84D7
40% white
#C4A2E1
60% white
#D8C0EB
80% white
#ECDFF5
100% white
Color mixed with black for darker variations
#9966CC
20% black
#7C4CAF
40% black
#603292
60% black
#441977
80% black
#28005C
100% black
Color mixed with gray for muted variations
#9966CC
20% gray
#956CBD
40% gray
#9172AD
60% gray
#8C779E
80% gray
#867C8F
100% gray
Colors that work beautifully together based on color theory
Opposite on the color wheel, creates high contrast
#9966CC
#99CC66
Adjacent colors, creates harmony and cohesion
#6666CC
#9966CC
#CC66CC
Three colors equally spaced, vibrant and balanced
#9966CC
#CC9966
#66CC99
Base plus two adjacent to complement, less tension
#9966CC
#CCCC66
#66CC66
Four colors forming a square, rich and diverse palette
#9966CC
#CC6666
#99CC66
#66CCCC
Named colors from the same family
Purple
#800080
Lavender
#E6E6FA
Thistle
#D8BFD8
Plum
#DDA0DD
Violet
#EE82EE
Medium Orchid
#BA55D3
Dark Orchid
#9932CC
Dark Violet
#9400D3
Blue Violet
#8A2BE2
Medium Purple
#9370DB
Slate Blue
#6A5ACD
Medium Slate Blue
#7B68EE
Indigo
#4B0082
Lilac
#C8A2C8
Mauve
#E0B0FF
Orchid
#DA70D6
Heather
#B7A9C4
Wisteria
#C9A0DC
Grape
#6F2DA8
Eggplant
#614051
Mulberry
#C54B8C
Wine Purple
#722F37
Boysenberry
#873260
Jam
#701C1C
Royal Purple
#7851A9
Imperial Purple
#66023C
Tyrian Purple
#66023C
Byzantine
#BD33A4
Byzantium
#702963
Palatinate Purple
#682860
Pansy Purple
#78184A
Iris
#5A4FCF
Hyacinth
#8B5CF6
Periwinkle Purple
#BE93D4
Heliotrope
#DF73FF
Fuchsia Purple
#CC00FF
Magenta Purple
#8B008B
Electric Purple
#BF00FF
Neon Purple
#BC13FE
Psychedelic Purple
#DF00FF
Ultra Violet
#645394
African Violet
#B284BE
Purpureus
#9A4EAE
Phlox
#DF00FF
Petunia
#B768A2
Eminence
#6C3461
Regalia
#522D80
Mardi Gras
#880085
Plum Purple
#8E4585
Raisin
#242124
Prune
#701C1C
Aubergine
#3D0C02