Raisin is a very dark, brownish-purple like dried grapes. It's rich, mature, and deeply sophisticated.
Named after raisins, dried grapes that have been made for thousands of years. The color represents concentrated richness.
Raisin works great for food brands, mature themes, and sophisticated designs. It's popular for wine labels. Great for gourmet and premium branding.
36, 33, 36
300°, 4%, 14%
0.00, 0.08, 0.00, 0.86
0.016
Color mixed with white for lighter variations
#242124
20% white
#4A474A
40% white
#737173
60% white
#A09EA0
80% white
#CECDCE
100% white
Color mixed with black for darker variations
#242124
20% black
#1F1C1F
40% black
#191619
60% black
#141014
80% black
#0D080D
100% black
Color mixed with gray for muted variations
#242124
20% gray
#353235
40% gray
#474547
60% gray
#595859
80% gray
#6C6B6C
100% gray
Colors that work beautifully together based on color theory
Opposite on the color wheel, creates high contrast
#242124
#212421
Adjacent colors, creates harmony and cohesion
#232124
#242124
#242123
Three colors equally spaced, vibrant and balanced
#242124
#242421
#212424
Base plus two adjacent to complement, less tension
#242124
#232421
#212423
Four colors forming a square, rich and diverse palette
#242124
#242321
#212421
#212324
Named colors from the same family
Purple
#800080
Lavender
#E6E6FA
Thistle
#D8BFD8
Plum
#DDA0DD
Violet
#EE82EE
Medium Orchid
#BA55D3
Dark Orchid
#9932CC
Dark Violet
#9400D3
Blue Violet
#8A2BE2
Medium Purple
#9370DB
Slate Blue
#6A5ACD
Medium Slate Blue
#7B68EE
Indigo
#4B0082
Amethyst
#9966CC
Lilac
#C8A2C8
Mauve
#E0B0FF
Orchid
#DA70D6
Heather
#B7A9C4
Wisteria
#C9A0DC
Grape
#6F2DA8
Eggplant
#614051
Mulberry
#C54B8C
Wine Purple
#722F37
Boysenberry
#873260
Jam
#701C1C
Royal Purple
#7851A9
Imperial Purple
#66023C
Tyrian Purple
#66023C
Byzantine
#BD33A4
Byzantium
#702963
Palatinate Purple
#682860
Pansy Purple
#78184A
Iris
#5A4FCF
Hyacinth
#8B5CF6
Periwinkle Purple
#BE93D4
Heliotrope
#DF73FF
Fuchsia Purple
#CC00FF
Magenta Purple
#8B008B
Electric Purple
#BF00FF
Neon Purple
#BC13FE
Psychedelic Purple
#DF00FF
Ultra Violet
#645394
African Violet
#B284BE
Purpureus
#9A4EAE
Phlox
#DF00FF
Petunia
#B768A2
Eminence
#6C3461
Regalia
#522D80
Mardi Gras
#880085
Plum Purple
#8E4585
Prune
#701C1C
Aubergine
#3D0C02